We continue the conversation about when marketing strategies and campaigns end, how you can plan their lifecycles and how do you learn from these cycles? Specifically in part two we consider

• Knowing your sales cycle, product and audience
• Understanding your conversion funnels
• When to stop testing and implement lessons learnt
• Should you follow a process in your marketing like this - end point, review, decision making?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com.

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