In this episode, Dustin and Kris, outline their criteria for selecting new products to private label on Amazon. 1 - Margin > 30%. 2 - ROI > 150%. 3 - 5 ASINs < 100 reviews that are making more than $5K per month. 4 - 5 ASINs < 300 reviews that are making more than $10K per month. 5 - No m ore than 4 ASINs with 1000 reviews or more. 6 - At least 5 keywords with a Search Frequency Ranking less than 200,000.