There are two ways to respond to change.

One is acceptance and the resulting evolution.

The other's a shift toward rigidity, force and control.

In this episode of Wavepoint, Found we dig into what the ongoing social justice and sustainability movements mean for the future of brands and how companies can use their identity to navigate the shifting waters with authenticity. We also discuss how quarter-to-quarter market growth can limit a company’s ability to respond authentically to change, and how businesses might evolve to meet consumer’s demand for social and sustainable awareness.

Episode Topics:

1. The increasing pressure to take a social stand
2. Authenticity and diverse ecosystems to enable a social stand
3. How to be local and how national brands respond to local
4. The increasing pressure of true sustainability—from a human and environmental perspective
5. Identity and authenticity as a force against market pressures
6. The evolution of brands into people and experiences
7. How consumers buy in an experience-based economy
8. What companies need to do right now to position themselves for all of these market forces

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Podcast produced by Vesy Ivanova and Steve Hurst at Found Brand Agency

foundbrandagency.com

In partnership with Christian Crews at Wavepoint

wavepoint.net

Original score by Richard Carpenter of Austin, Texas