Going viral on Instagram means posting content that rapidly spreads through the platform and is shared quickly by thousands of Instagram users. While that’s pretty easy to understand, how to actually “go viral” is a more difficult concept to grasp.

There aren’t any benchmarks or thresholds for deciding when content achieves viral status. And there’s a number of factors involved to consider including:

• The number of shares a piece of content has
• How many likes the post gathers
• The number of unique users it’s reached
• How quickly the content is consumed
• The amount of link clicks a post has
• …and the overall lifetime of the content

As you can see it’s complicated figuring out if your post on Instagram has gone viral. Usually, we know something is viral when we see it in our social feeds. So it’s pretty relative.

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