To convert prospects and opportunities into clients you need to have nurturing activities for those that aren't ready to join right now - which will be the majority. Where can you be helpful and how can you always have something to invite the prospect to?  

Nurturing ideas: 

• case studies
• awards
• educational content: video, podcast, whitepaper, blog
• educational webinars and Q&As
• entertainment events (once COVID restrictions pass)
• send your book
• offer a free 'growth planning session'
• build your email list and keep it warm through regular invites, education, updates

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