Choosing the type of ideal clients you would love to work with isn't always at the top of your to-do list - but maybe it should be. The key is getting specific. This makes it easier to: 

- market your services, 

- attract new [ideal] clients, 

- get referrals, 

- package and price your services, and 

- reduce the moving parts in your firm. 

I share a simple exercise you can do right now to start mapping your ideal clients and discuss the concept of "pruning the roses."  

---

Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm

---

For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com