With poorly designed products and a small variety of offerings, the men’s underwear market has long been under-served. Dez Price hopes to change the way that men approach underwear with his company BN3TH. With patented technology BN3TH revolutionized the way underwear is made and worn. We sat down with Dez to talk about how BN3TH was created, the company’s journey, and the changing spending habits of male consumers.