The Unfair Advantage: How Startup Success Starts With You

'Your customers will tell you what they want your product to be. Listening to what the customer wants is half the battle and the key to everything you do.' Andrew Barry

Andrew Barry (@bazzaruto) is 'the course guy', an online teacher's teacher and founder of Curious Lion Learning.

If a single slogan could describe Andrew, it would be 'The more you learn, the better it gets', a line which he credits to a sporting TV network he used to watch while growing up, a self-confessed sports fanatic, in Cape Town, South Africa.

With a start at KPMG as a chartered accountant, Andrew veered off into teaching, having found his niche developing training for corporate companies.

His vision is sharp: better learning experiences enhance both brand and culture, and he delights in creating the right digital or hybrid products to deliver just that for his clients. His method? Taking the time to ask in depth questions and listening to what the customer wants.

In this interview, Andrew digs deep into the 8 component parts of TOC's (Transformational Online Courses), a term coined after analysing the process which had led him to several of his own personal transformations.

Far from the 'sage on the stage', he explains how we learn better from each other, the importance of establishing trust and credibility, and being student-centered. Host Anne Mühlethaler (a course nerd herself) also shares her best and worst online workshop stories, and asks Andrew about how to promote a digital course (when you hate promoting yourself), tech platforms (important or not?) and opportunities for early movers in the adult digital learning space.

For anyone trying to understand online learning, those interested in signing up for a course or perhaps even developing their own, this rich interview will not only leave you knowledgeable on the subject, but perhaps even yearning to learn something new.

Happy listening!


Selected links from episode:

Connect with Andrew on Twitter @Bazzaruto - https://twitter.com/Bazzaruto or @CuriousLionInc https://twitter.com/CuriousLionInc

On IG @Bazzaruto - https://www.instagram.com/bazzaruto/

On Youtube @Andrew Barry Teaches - https://www.youtube.com/c/Andrew%20BarryTeaches

or discover more on Curious Lion Learning - https://curiouslionlearning.com/

Andrew's $5 email course: https://curious-lion.ck.page/products/course-creator-email-course

His free ebook to create the perfect online course - https://curiouslionlearning.com/ebook/

Listen to the Curious Lion podcast - https://curiouslionlearning.com/podcast/


Anne's interview with Andrew on his podcast - How did you Learn That

MOOCs - the meaning - https://en.wikipedia.org/wiki/Massive_open_online_course

Interview with Nadine Kelly

Akimbo workshops - https://akimbo.com/

Write of Passage course - https://writeofpassage.school/

The altMBA - https://altmba.com/

Robbie Crabtree Performative Speaking - https://www.robbiecrabtree.com/

Ali Abdaal Part Time Youtuber Academy - https://academy.aliabdaal.com/

Ish Baid, CEO of Virtually - https://twitter.com/IshBaid

Virtually - https://www.tryvirtually.com/

Seymour Papert - https://en.wikipedia.org/wiki/Seymour_Papert

Jean Piaget - https://en.wikipedia.org/wiki/Seymour_Papert

Andrew's Essays - https://curiouslionlearning.com/perfect-sales-offer-online-course/

Jim Collins 'Beyond Entrepreneurship 2.0' - https://www.jimcollins.com/books/BE2.html

Hasan Kubba 'The Unfair Advantage' - https://www.amazon.com/Unfair-Advantage-Startup-Success-Starts/dp/1788163311

Robert Moses 'The Power Broker' - https://www.goodreads.com/book/show/1111.The_Power_Broker

The song It's Alright, Ma - https://m.youtube.com/watch?v=JBNWkCsmqAY

Bob Marley's 'Jammin' - https://m.youtube.com/watch?v=1uM5exCBWzk

Shaka Zulu - https://en.m.wikipedia.org/wiki/Shaka


If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, it helps people find us and also helps to secure future guests. Thank you for listening!

For all notes and transcripts, please visit Out OfThe Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/

Sign up for Anne's email newsletter for more from Out of the Clouds at https://annevmuhlethaler.com.

Follow Anne:

Twitter: @annvi 

IG: @_outoftheclouds