In this episode, Mel & Pat discuss the book of the month Blue Ocean Strategy
“A blue ocean shift means moving yourself, your team and your organization from cutthroat markets to wide-open new markets in a way that your people own and drive the process.
To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components: having the right perspective, a clear roadmap with market-creating tools, and building people’s confidence at every level to drive and own the process.”
Having the right perspective.
A clear roadmap with market-creating tools.
Building people’s confidence at every level to drive and own the process.
Blue ocean strategy is based on over a decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The research of W. Chan Kim and Renée Mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.
Along with some additional banter, fun and even the chance of winning some prizes you need to ask yourself the question, "Why wouldn't I listen to the CASE Broadcast?"
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