In episode 26, Simon talks to John Stapleton. John is the 'Authentic Entrepreneur' with over 30 years’ experience in pioneering new FMCG categories and establishing and growing consumer-led businesses in both the UK and the USA. In 1987 John co-founded The New Covent Garden Soup Co Ltd., which pioneered and grew the fresh soup category in the UK. On reaching over £20m revenue, New Covent Garden Soup Co was sold in 1998. John then co-founded Glencoe Foods Inc., designed to bring the fresh soup concept to the US. On returning to Europe, John established a consumer branded food consultancy and worked with a number of corporate and early-stage growth businesses across the FMCG sector in the UK, US and continental Europe.