In episode 015, Simon talks to David. Dave has recently founded NMD+ a specialist creative and technology consultancy that is entirely focused on the Financial Services industry. We are on a mission to make digital banking better by being relevant useful and truly customer-focused.

Dave Wallace is a true digital native with over 25 years of experience, having started his career by helping Yellow Pages get online in the mid-'90s. He worked to get Yellow Pages online and helped launch Yell.com.

Through-out his career, Dave has been obsessed about ensuring that Brands can connect effectively with their customers through digital channels. His focus on the end customer and really understanding their behaviours and motivations has been instrumental in ensuring true success in developing and implementing digital strategies that are customer and content first in their approach.

Dave was one of the first User Experience experts in the UK. He has consulted to and worked with numerous global organisations as part of their digital transformation journeys, including HSBC, Nokia, Unilever and Nestle. He recently teamed up with Mediacom to help develop content strategies for Lloyds Bank.

Dave's passion for the customer experience led him to found HeathWallace a specialist agency, that helped Banks and other large Blue-Chip clients to deliver customer-friendly digital services to their customers. He grew HeathWallace internationally, with offices in the US, Asia, and Australia.

In 2008, Dave sold HeathWallace to WPP. He remained the CEO of HeathWallace, but also headed up Digital for J Walter Thompson in London, and became part of the WPP digital board. In 2014, he became a founder of Mirum and its global COO. Mirum has become WPP's only Global Digital Network.

Before HeathWallace, Dave was on the executive board of Entranet, one of the first e-commerce consultancies in the UK. At Entranet he helped Zurich through Eagle Star deliver the first direct online insurance platform in 1997 and launched internet banking for the Co-Operative Bank.