What's the biggest obstacle that most online business owners make when it comes to the content, marketing and sales process? Its that they focus trying to sell the wrong things that buyers don't really care about. Let's be honest, when someone shows up in your DMs pitching how cool their product is, you run the other way and rarely care.

In this episode I'm going to:

• Share a juicy story about how I almost walked away from a real estate deal because the builder was trying to get me to take action in the wrong way.
• Quick recap of the 2 other recent episodes that I dropped on the psychology of sales and why people buy.
• The 5 areas of focus in your marketing, content and sales messaging (What, Why, How, Title, Features & Benefits)
• Do the journaling assignment that I share in the episode!

Make sure to join my tribe of 4000 other badass digital entrepreneurs as we create an online business that we love: https://www.simonwparsons.com/entrepreneur