The use cases for WhatsApp are growing and utilising it to solve problems for companies is growing. In this episode, we invited the co-founder of Jem to share her story of using WhatsApp as a solution for distributed company's HR.We also dived into the importance of building with empathy, by ensuring you intimately understand the people you are building for. 0:00 Introductions01:47 What is JemHR08:08 WhatsApp business case for StarUps11:50 Unit Economics of WhatsApp HR solution15:25 Security Guard Industry Use Case23:48 Building your product with empathy35:08 Immersing yourself with your users38:08 Leadership advice for a growing startup41:24 Are colleagues' family 43:57 Building a startup with distributed founders