Beginning with the end in mind has shaped the trajectory of Matthew and his startups Lessonspace and CodeforKids. The education space has been disrupted for years with the advancements in technology and with the advent of Covid, remote learning really took off and Lessonspace was given the opportunity to grow. Matthew shares his founder stories and incredible insights into building 2 separate companies on the back of his original Tutor marketplace. He dug deep into the details about how he has made them a success by sharing his philosophy of what the end means for him and his teams. 00:00 Introduction01:13 Welcome to Lessonspace06:23 Solving your own problems that turns into a startup - do you know your customer09:05 Begin with the end in mind12:47 A lesson in trying to forecast B2C15:43 B2C ...21:40 How to understand who your customers are and how to serve them 28:26 Pricing34:43 Advice building more than one business37:57 Expanding overseas & finding partner43:31 Matt's take in AI and education46:36 Lightning Round