In this episode, host Nalin talks with Ta-Te Wu from Macaron, about the marketing strategy and learnings from the launch of the game. We talk about the importance of having a reviewer marketing strategy in place, and of finding the best reviewers that fit with a game.

We discuss:

• [1:29]: How Ta-Te went from a youth experience playing games, to board game designer and publisher.
• [06:04]: Where the inspiration for Macaron, his newest game, came from, and how from the beginning there were doubts about launching a game with a less popular name or topic.
• [14:30]: The importance of having a reviewer strategy to expand the audience reach, and including previous backers as part of the base audience for a new game.
• [18:58]: Ta-Te’s updates and marketing strategy with the reviews he got.
• [22:43]: How to include previous backers into the marketing for new games, and his experience with Backerkit.
• [25:46]: An important lesson on pricing fit.
• [28:21]: How creators should work with streamers and how it can help their campaign.
• [33:16]: Why Facebook targeting is the best mass marketing strategy.
• [36:26]: The importance of researching the game community, check out the reviewers, and see who would be the best fit for your game, in order to reach the right audience.
• [40:53]: How you can get in touch with Ta-Te.

Thanks for listening to the Board Game Marketing Podcast!

Macaron Kickstarter: https://www.kickstarter.com/projects/tatewu/macaron-a-card-game-with-novel-tastes

Ta-Te Wu on Facebook: https://www.facebook.com/tatewu

Ta-Te Wu on Twitter: https://twitter.com/tatewu1?lang=en

For more information on how to market your game, be sure to check out the Meeple Marketing Blog.