Justin Baeder is Director of The Principal Center, where he helps districts build capacity for instructional leadership by helping school leaders confidently get into classrooms every day, have feedback conversations that change teacher practice, and identify their best opportunities for school improvement. A former principal with Seattle Public Schools, he holds a PhD in Educational Leadership & Policy from the University of Washington, and is the author of Now We're Talking! 21 Days to High-Performance Instructional Leadership (published by Solution Tree).