Digital Marketing Masterclass: Recent Episodes
Chris Carr
Digital Marketing Masterclass presented by Farotech will include tips and tricks to build brand awareness, optimize marketing strategies, and other marketing topics from Chris Carr, CEO of Farotech Marketing. Feel free to visit www.farotech.com to get a look at what Philadelphia's most innovative inbound & content marketing agency is up to!
In this episode of the Digital Marketing Master Class, hosts Chris and Andy sit down with Nathan Gotch, a renowned figure in the world of SEO. With over a decade of experience, Nathan has not only mastered the art of search engine optimization but has also transformed his knowledge into a thriving business empire. Nathan shares insights on the importance of building a brand in SEO and beyond, highlighting the evolving landscape of digital marketing and the need for diversification. From his journey starting Gotch SEO Academy to navigating the complexities of SEO, Nathan provides valuable advice for entrepreneurs and marketers alike. Nathan shares invaluable insights into why building a brand is more critical than ever for SEO success. Join us as we delve into Nathan's journey, his innovative strategies, and his vision for the future of digital marketing.
In this episode of the Digital Marketing Master Class, host Chris welcomes Rand Fishkin, Co-Founder & CEO of SparkToro. In this dynamic discussion, join them as they delve into the latest trends and strategies in digital marketing. From sales presentations to technological advancements, Chris shares insights from a recent presentation, including tools like Hey Gen and Adobe Firefly. The conversation explores the importance of adapting to new marketing platforms, such as native content on social media, and Rand Fishkin provides valuable insights into Google's dominance in search and its implications for the future of AI and information retrieval. Tune in to discover thought-provoking discussions on legal cases, technological innovations, and the evolving landscape of digital marketing. Don't miss out on this engaging conversation packed with valuable insights for marketers and entrepreneurs alike!
Buyer Personas are VITAL to marketing, and we mean vital. They allow you to understand your target audience by doing a buyer persona deep dive. In this podcast, you will learn about the importance of buyer personas, and how to create them today to better understand your target market.
Welcome back to the Digital Marketing Masterclass, the podcast series where we keep pace with the ever-changing, ever shifting landscape of Digital marketing with fresh insights from thought leaders who thrive by creating amazing content that converts.
We have a very special guest today, Mr. Kevan Lee.Today's show is entitled the seven habits of highly ineffective digital marketers.One of the things that Kevan's gonna bring a lot of value from is just the work experience that he had at Buffer and now at Oyster, and so what we're going to try to do is walk through some of these topics but we're also gonna try to include some life experience with this stuff and we're really excited to go.
Today's topic is "The Bulletproof Formula to Writing Web Content that Converts"
This is Digital Marketing Marterclass live. This is a podcast dedicated to helping our clients and our subscribers develop systems that generate leads, nurture leads and the clients and convert those clients into raving fans of your brand, your message and your vision.
So today we are going over something we call PPPO. And what PPPO is, it's essentially a formula that we use with our clients and other people that we help develop marketing systems for so that they can get their message out in a formula that does deal with the full spectrum of the content arc. And so what I'm gonna do is, I'm gonna break it down piece by piece so that you can watch this video again and look at your own content and try to figure out "Hye, from writing an original content should I use this approach? And for revising contents, should I use this approach? If I'm gonna reoptimize this content for SEO, all of this tactics I'm gonna be talking to you today are gonna be very useful to you.
Most companies have is they simply have a website that does not work. And what I meant by that, is that they have a website that does not convert qualified traffic into sales or clients.
The number one reason why companies aren't able to get qualified traffic to convert is because they're neglecting lead nurturing.
We've been doing this over 21 years and it's probably one of the most glaring errors that we find. And we also find that very few clients of ours or potential customers of ours have a formal process to generate leads, nurture leads into clients and then convert those clients into either sales or brand ambassadors, are going to bring more and more referrals back to your business.
We have a pre loaded show for you today. We are going to be talking about the number one rule of effective content promotion. And to do that what we're going to be doing is we're going to be bringing on Chad Pollit.
If you don't know Chad is, he's probably one of the foremost speakers on content promotion. He's written a number of different books on it including the content promotion manifesto.
We have a pretty exciting show for you today because what we're trying to do is uncover our new goal for 2022. And what that is, is we're gonna be able to finally step aside from the client work that we've been doing and finally focus on our own marketing. And what I wanted to do is kind if unpack how that would work.
You see over the last 21 years, we've helped our clients develop marketing systems that generate leads, nurture leads into clients and then convert those clients into something called Brand Ambassadors.
We have a pretty exciting show for you today because what we're trying to do is uncover our new goal for 2022. And what that is, is we're gonna be able to finally step aside from the client work that we've been doing and finally focus on our own marketing. And what I wanted to do is kind if unpack how that would work.
You see over the last 21 years, we've helped our clients develop marketing systems that generate leads, nurture leads into clients and then convert those clients into something called Brand Ambassadors.
What we wanted to do today is talk about the benefits of using a digital marketing agency. And so I'm sure you're probably like, "Oh wow, that's very easy for you to say you own a digital marketing agency." So this sounds very self-serving and very salesy but that's not why this video is even being made.
The reason why this video is being made, if you watched the last video, is that what we did is we concluded that marketing is moving just way too fast for a company to have maybe one or two people running their entire marketing department.
We have a pretty exciting show for you today because what we're trying to do is uncover our new goal for 2022. And what that is, is we're gonna be able to finally step aside from the client work that we've been doing and finally focus on our own marketing. And what I wanted to do is kind if unpack how that would work.
You see over the last 21 years, we've helped our clients develop marketing systems that generate leads, nurture leads into clients and then convert those clients into something called Brand Ambassadors.
So the first essential thing that we are gonna talk about are your KPIs and your goals. If you're building the website without knowing those KPIs and those goals right upfront, you're gonna be in a lot of trouble because it's almost like starting a race with no finishing line.
These PPC work the investment. Some might call it paid ads, some might call it paperclick. I don't know what you call it but let me tell you something. There's a lot of money being thrown at this right now from the marketing perspective.
When organizing a marketing campaign, many small businesses get pulled in multiple directions. One source may tell them SEO (search engine optimization) is the way to go, while others swear by paid ads. As a result, they often neglect one approach in favor of another or spread themselves too thin by attacking both with full force. If you want to learn more, check out our blog here.
If you plan on running paid ads for your business, the chances are that you—like most businesses—are torn between spending your limited budget on Google ads vs. Facebook ads. Before you make that decision, you need to find the relative strengths and weaknesses of the two platforms and weigh the most valuable features for your business. If you want to learn more, check out our blog here.
SEO backlinks can be the most high-risk, high-reward part of inbound marketing. If you can get links from the right websites, your rankings will drastically improve. But, links from the wrong websites are worthless or even harmful to your SEO. If you want to learn more, check out our blog here.
Did you know that there are over 55 million businesses and over 750 million people on LinkedIn?
Whether your business is B2B or B2C, LinkedIn presents one of the best, most valuable outbound marketing opportunities. Despite the massive potential LinkedIn provides, we always hear about how people do not have enough time to learn to use it effectively. If you want to learn more, check out our blog here.
For the last 20 years, we've had companies that build systems, generate leads, nurture leads and the clients and then convert those clients into raving brands of your brand, mission and your vision. At the heart of this process is maximizing your online visibility through search engine optimization.
Content production’s value is undeniable, especially in a world where target audiences are looking for quality resources to help them make decisions about goods and services. Yet among marketers, there are still gaps in understanding how to surround rich content with an equally rich and effective content promotion strategy. If you want to learn more, check out our blog here.
Regardless of industry, content marketing is essential to attracting quality leads and establishing your business as an authority. But, companies in the healthcare space are uniquely positioned to attract potentially massive amounts of traffic. If you want to learn more, check out our blog here.
SEO backlinks can be the most high-risk, high-reward part of inbound marketing. If you can get links from the right websites, your rankings will drastically improve. But, links from the wrong websites are worthless or even harmful to your SEO.
Watch this video to learn about why SEO backlinks can have such a large impact on your SERP rankings and how to identify the best link-building strategies for your business. Backlinks are a great tool to help your messaging get noticed in the SEO game.
To learn more check out our blog here
Did you know that with digital marketing, videos attract almost twice the number of clicks as image-based ads? In tandem, paid ads and SEO can form an effective, efficient, and profitable digital marketing campaign which can be especially useful for small businesses. Learn how to balance SEO with the six kinds of paid ads in our blog post
Content marketing and healthcare can work in tandem when it comes to attracting more traffic to your website.
In fact, healthcare businesses can be strategically positioned to attract a massive amount of search traffic and compete for high-value keywords. Read more about content marketing and healthcare here
Is your website matching or exceeding your goals? Are you curious as to what makes a good website great?
Even if the vast majority of websites underperform, you can bring your website into the successful minority by following simple digital marketing steps to do so. Read more about web design essentials here
It is not an easy task to write perfectly optimized content based SEO, but with an editorial calendar, keyword research, backlinks, and more, this process is simplified. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss SEO tools that can help boost your business’ rankings on SERPs and attain the traffic you are seeking with great content.
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Keeping your website design and SEO services working together under one roof can provide a lot of value for your company. Of course, there are challenges that come along with finding the right agency that will provide the right services for your business’ needs. Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth dive into this valuable ‘under one roof’ team-based approach.
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SEO agencies are incredibly valuable tools when it comes to marketing.
While an investment, they bring necessary skills and knowledge to the intricate processes of managing content and SEO performance. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the importance of vetting your SEO Vendor to achieve the ROI your business is seeking.
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Finding the right experienced SEO agency to help your business gain more traffic and establish leads is crucial. Watch as Chris Carr, Farotech CEO, dives into the importance of having such an agency and the value it can provide. Picking the right SEO agency is not always an easy task, and this video outlines the important questions to ask and the kinds of approaches to keep an eye out for.
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Implementing low competition keywords for SEO is a great way to draw attention to your platforms.
Without having to compete with companies that have high domain authority, this kind of keyword competition strategy might be perfect for your business. Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss analyzing SEO success rates through revenue gained.
Check out the full video here
To learn more about marketing strategies check out Farotech's blog
Attempting to use low competition keywords in the SEO process may seem like a daunting task at first.
Follow along while Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, talk about how entering the SEO world may be overwhelming. With advice on how to stay on top of the whole process, this video will help you gain the confidence you need to start your SEO and low competition keyword journey.
Check out the full video here
To learn more about marketing strategies check out Farotech's blog
Artwork
Utilizing valuable low competition keywords is an effective first step in the search engine optimization process.
Watch as Chris Car, CEO of Farotech, and Todd Smith, VP of Partner Growth, discuss the variety of different elements, such as long-tail keywords and domain authority, that go into this process to provide your business the confidence it needs to succeed.
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As another component of a killer digital content strategy, marketing automation emails are a great way to reach a targeted group of individuals.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the importance of knowing who your potential client is, which will then dictate the type of marketing automation email that is sent to them. This is a process that might require nurturing these leads to share the content that these individuals are looking for. This video highlights some key components of this digital marketing tool and how your business can implement it into their content strategy.
Check out the full video here
To learn more about what makes a killer digital marketing plan, check out our blog
Producing successful content for your business' website often requires the use of various different channels to get the job done.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about three important factors to consider and paths to take when cultivating the right digital content strategy for your business.
Visit our website: https://farotech.com/
As a component of your digital content strategy, blogging poses a bottom line: if you can’t keep it going, don’t create it.
A successful blog is another way to get keywords to rank in search engine results, but it requires value and time. Here, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, describe blogging as a potential SEO goldmine. They also talk about the value of backlinks as they relate to blog posts. Creating a successful digital content strategy can be a daunting task, but implementing effective digital marketing strategies that were discussed in this series is a great first step.
Check out the full video here
To learn more about what makes a killer digital marketing plan, check out our blog
When producing digital content for your website, there are a variety of avenues that your business can take.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, begin to break down digital strategy, starting with hub and spoke content. Hubs are larger pieces of content that you then support through other resources on your website. Essentially, it is a whole family of content to rank for. Another element of a successful digital content strategy is having an organized editorial calendar so that all of your content lies in one space.
Check out the full video here
To learn more about what makes a killer digital marketing plan, check out our blog
The next step of a successful digital content strategy is to make an offer to potential clients.
These offers need to possess a high level of value to consumers or else your content is less likely to get your target number of downloads or cookies on people’s computers. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, explain these offers and their need to communicate features and benefits to the best of their ability. Furthermore, the power of story is crucial to your digital content strategy, for often the best stories win. At Farotech our storytelling uses the PPPO acronym: pain, promise, proof, and opportunity.
Check out the full video here
To learn more about what makes a killer digital marketing plan, check out our blog
In the telemedicine marketing industry, don’t wait: it is not too soon to start.
Given the pandemic, good enough today is better than a masterpiece tomorrow. Take a look as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, suggest one final tip to telemedicine marketing. With COVID-19, it is more crucial than ever for healthcare centers to communicate efficiently and effectively with their patients and a thoughtful marketing approach is one way to do so.
Watch the full podcast here
You can read more about Telemedicine Marketing on our blog
COVID-19 has driven the need to get creative with a telemedicine marketing approach throughout this past year.
The pandemic has greatly impacted the medical community and the latter’s adoption of telemedicine practices was not as difficult as it may have been without the advanced technology we have today. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about what a short-term approach to telemedicine marketing looks like and how to manage potential spending freezes. Businesses need to be more transparent than ever with consumers and following some of the basic steps outlined in this clip is a great start to doing so.
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You can read more about Telemedicine Marketing on our blog
Developing buyer personas and recognizing their journey is a great tactic to get the right telemedicine marketing information to the right customers.
If healthcare centers take the time to evaluate their lists and segment them to ensure that the right messages are sent to the right recipients, they could potentially save money on paid advertising. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss a retargeting approach to telemedicine marketing. They explain the value of short-term solutions, as they can develop into long-term processes. With a potential spending freeze, it can be difficult to keep paid aids operating, but with lookalike audiences and messaging evaluation, you can adapt your marketing strategy effectively.
Watch the full podcast here
You can read more about Telemedicine Marketing on our blog
Using any form of automation with your marketing strategy or telemedicine software allows you to better understand who your website visitors are.
With this approach, you can implement drip marketing to these consumers to ensure that the messages they are receiving are tailored specifically to their needs. Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss a long-term strategy to telemedicine marketing that considers analytics and measuring. Over time, your company database will increase as your site gains more traffic, providing the ability to understand who these potential patients are and thus get them the information that they are seeking.
Watch the full podcast here
You can read more about Telemedicine Marketing on our blog
Did you know that with digital marketing, videos attract almost twice the number of clicks as image-based ads? In tandem, paid ads and SEO can form an effective, efficient, and profitable digital marketing campaign which can be especially useful for small businesses.
Learn how to balance SEO with the six kinds of paid ads in our blog post here
Deciding between Google Ads vs Facebook Ads can have a huge impact on your PPC’s ROI. If you think paid ads are right for your business, the next step is to decide which of these two platforms to use.
Choosing the right medium to run ads through is vital to success, which you can read more about here
Utilizing the different social media channels is a great opportunity for SaaS marketing strategies, especially in a Business-to-Consumer methodology.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth discuss the value of social media and the potential challenge of interruption marketing. For SaaS companies that typically look to solve a problem for the consumer, it’s possible that these individuals don’t know this problem exists. This video goes into depth about domain authority, target audience, and the ability of a SaaS company to interrupt a consumer’s pattern.
Watch the full podcast here
Check out our blog to learn more about SaaS marketing!
There are a variety of ways a SaaS marketing structure can formulate, such as running a bit lean, maintaining big marketing departments, or utilizing different vendors.
Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth discuss these different approaches and the value of keeping all moving parts of an effective marketing strategy under one roof. At Farotech, we work hard to outsource very little by maintaining a team of subject matter experts internally. For Farotech’s SaaS clients, we perform a gap assessment as a three to five-year roadmap for success down the line.
Watch the full podcast here
Check out our blog to learn more about SaaS marketing!
SaaS marketing, commonly known as software as a service, involves companies that have online or software products with a goal of breaking down payments to try and get consumers to pay monthly.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, break down what SaaS marketing is and how it functions in a business setting. With typically subscription-based efforts, software as a service also employs a variety of tactics in its general strategy. This frequently internet-dependent tool can be difficult to navigate and this series of videos helps reduce its complexities.
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It is common for companies with SaaS marketing efforts to face struggles, whether it be when first starting up or throughout their business practices.
From a marketing perspective, there is potentially a cash-flow challenge when a SaaS company is just starting out. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss potential struggles for SaaS businesses. When starting out it can take some time to gain footing as a business and this video demonstrates the potential growth from being a new SaaS company to becoming a well-known business such as Planet Fitness, an example mentioned in this video.
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When considering why SaaS marketing is so difficult, there are two major problems that particularly stand out.
The first potential roadblock is a financial mismatch which is typically present in a long-term cash flow strategy. Next, a silver bullet marketing approach cannot always support a business’s long term strategy given the frequent algorithm changes that online platforms go through. Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth go into depth about each of these problems and offer a systematic approach to fixing these potential roadblocks along the way for your SaaS business.
Watch the full podcast here
Check out our blog to learn more about SaaS marketing!
If you are a SaaS company who is committed to marketing, you could be left with a disjointed approach that includes multiple vendors, inconsistent messaging, and hundreds of marketing initiatives that are only 30 to 40% complete. This is why SaaS marketing is so difficult. Watch as Chris Carr, CEO of Farotech, and Todd Smith, VP of Partner Growth go into depth about the two most common problems that arise with this form of marketing.
To learn more about why SaaS marketing is so difficult, check out our blog
When creating a marketing plan, inbound and outbound marketing methodologies are other important aspects to consider.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about the intricacies of inbound and outbound marketing strategies. These two marketing tactics function well in your overall marketing plan.
Watch the full podcast here
Check out our blog to learn about more ways to help your marketing plan
While the marketing plans of various businesses might follow a similar structure, they each still maintain unique aspects.
Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the best place to start when creating these marketing plans. They review the steps that Farotech takes when writing a marketing plan that is curated for each individual client.
Watch the full podcast here
Check out our blog to learn about more ways to help your marketing plan
When implementing your marketing plan, it's important to not put all of your eggs in one basket.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go through the process of establishing the right strategies for your specific marketing plan. Also referred to as an ecosystem of marketing strategies, marketing plans may utilize a variety of marketing strategies to enhance business operations.
Watch the full podcast here
Check out our blog to learn about more ways to help your marketing plan
With usability conversion analysis, you can use different tools to see what specific areas of your website viewers are primarily looking at.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, note how applying usability conversion analysis can enhance your website. They break down what usability analysis is and how to conduct it when designing and running your website.
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Considering what your target market or audience is looking for an essential component of planning out your good website.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss how important it is to keep consumer behavior in mind while designing your website.
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Using 'QWASI' as a reference when figuring out what information is essential for your website is a good start.
Follow along as Chris Carr, Farotech CEO, and Todd Smith VP of Partner Growth, talk about the acronym, 'QWASI' and how it functions with website creation.
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Developing a detailed marketing plan is one important way of establishing goals for your business.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go over a marketing plan's value as a reference to establishing both short-term and long-term goals. After these steps are complete, one can evaluate if those goals have been met. This video also reviews how Farotech is able to assess the strategies and tactics established in the marketing plan and their success.
Watch the full podcast here
Check out our blog to learn about more ways to help your marketing plan
Whether utilizing a third party or internal members to create a marketing plan, it is an essential component for all businesses.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, review the necessary steps to establishing and implementing a successful marketing plan. Following a pre-determined marketing plan will demonstrate how you can grow your business effectively.
Watch the full podcast here
Check out our blog to learn about more ways to help your marketing plan
It's important to decide whether having a good website will bring the quality of return on investment (ROI) that your business is looking for.
Follow along while Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about the value of maintaining a website. These platforms are often essential when running a business in order to confirm validation and provide good information to consumers.
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The layout of your website is equally as important as the content that you place on it.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, highlight the value of white space in making your website visually appealing to viewers. Oftentimes, the minimalistic style of good websites is well received by viewers.
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Your business only has one chance to make a good first impression on viewers with your website.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the various implementable methods to keeping your audience engaged. While using SEO can bring awareness to your website, it is crucial to have a platform that will attract the interest of your target audience.
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Given that there are different types of SEO, each one can impact the level of good traffic your website receives.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, talk about the importance of designing your website in coordination with SEO and paid advertising to achieve measurable results for your business
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There are many different avenues to take when using social media platforms and performing LinkedIn marketing.
Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about three specific metrics to follow when using these marketing tactics. They also discuss some helpful tips to incorporate in your LinkedIn profile. Strategies such as keeping track of cross-traffic with different automation applications can bring your business the buzz you are looking for.
Watch the whole podcast here
To learn more about LinkedIn marketing, check out our blog!
LinkedIn marketing can be utilized in a variety of ways outside the standard platform purposes of networking and finding jobs.
Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss how to drive traffic to your website and other social media platforms directly from your LinkedIn profile. While this strategy may be one that not many LinkedIn users are familiar with or take advantage of, learn more about how to effectively utilize this professional digital platform.
Watch the full podcast here
To learn more about LinkedIn marketing, check out our blog!
Generating a buyer persona helps marketers establish an effective process for developing a target market while LinkedIn marketing.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the necessity of creating these buyer personas for your business plan. As a process, it parallels the segmentation step of your business plan or marketing model and can be useful when utilizing LinkedIn.
Watch the full podcast here
To learn more about LinkedIn marketing, check out our blog!
Looking for some best practices when optimizing your name, brand, business, or services while marketing on LinkedIn?
While appearing potentially complicated, LinkedIn marketing is frequently overcomplicated by users and has changed a lot in the past three years. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, outline some ways to establish yourself as a thought leader on LinkedIn. From an 80/20 marketing method to utilizing videos and photographs, there are many ways to effectively market on this growing platform.
Watch the full podcast here
To learn more about LinkedIn marketing, check out our blog!
Targeting your ideal buyer personas through various digital channels is a great way to reach these groups based on where they spend their time.
Social media is a space where businesses can learn a lot about their consumers. When people visit your site, there is a small tracking code that allows you to target these specific buyer personas. In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, talk about ways to utilize platforms like Facebook and LinkedIn to reach a target audience. In addition, lookalike audiences allow you to reach others who have similar interests given that social media platforms understand the consumer and how to encourage one to make a purchasing decision.
Watch the full podcast here
To learn more about creating your buyer persona, check out our blog!
When marketing your business, an important question to ask is: why do I need buyer personas to market?
In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, unpack this question to help you understand where people gravitate and what messages draw them in when searching online. Buyer personas tell you who specifically might be purchasing your products and services. With the right combination of segmented marketing, you can get the right message to the right client at the right time to build human connection and help your customers feel heard.
Watch the full podcast here
To learn more about creating your buyer persona, check out our blog!
Working backwards to effectively identify who the ideal buyer personas are for your business is a strategic way to target these individuals.
From there, you can target these buyer personas with marketing material that is specifically catered to their needs or online behaviors. Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss how to use these ideal buyer personas in your marketing strategy. At Farotech, we write content and push it through a funnel to ‘ethically bribe’ users to engage in obtaining more information.
Watch the full podcast here
To learn more about creating your buyer persona, check out our blog!
Utilizing buyer personas is a strategic way to understand your target customer and ideal buyer.
When marketing your brand, it’s important to position consumers as the center of the story, the hero who, as a company, you will come alongside as the guide. Follow along as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, delve into this story framework for attracting these ideal personas. If you make a client’s story memorable, customers are sure to gravitate to your brand.
Watch the full podcast here
To learn more about creating your buyer persona, check out our blog!
It is likely that the allocation of your marketing budget will not remain the same over time.
In fact, using data analysis to see which channels and practices are performing best will help you reallocate your budget. In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, examine the end goal of converting visitors to clients. They talk about the importance of looking at analytics and seeing how results compare to goals set through the lens of site traffic. Marketing is more than just a comprehensive system - do you have the data behind it to find out what is and isn’t working?
Watch the full podcast here
To learn more about maximizing your marketing budget check out our blog
After establishing the best practices when maximizing your marketing budget, it is important to continue these as your business’ marketing strategy is executed.
Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss the Farotech process. Starting with a gap assessment, Farotech will implement a unique process which will measure results and track data through each step. This video takes you through that process to show how we can help your business formulate solutions into one comprehensive and effective system.
Watch the full podcast here
To learn more about maximizing your marketing budget, check out our blog
Managing the different algorithms of social media platforms can be a difficult task when allocating your marketing budget but especially when changes are made and new features are added consistently.
In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss the sometimes tedious process of monitoring updates on platforms such as Google, LinkedIn, and Facebook. To this end, another benefit of a team-based approach is the ability to see what works best for your business and swap out coordinators in your system when necessary to utilize your marketing budget to its fullest capabilities
Watch the full podcast here!
To learn more about maximizing your marketing budget check out our blog
As a business, it is rare that you will have an unlimited budget to put towards marketing expenditures.
While wanting a lot, it is also important to recognize how much your business is willing to spend. At Farotech, we utilize a team-based approach to marketing. Follow along as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, talk in depth about this methodology and the value of utilizing subject matter experts as you need them. Farotech spends the time to innovate within their specialties and provide the best possible return when working to maximize your marketing budget.
Watch the full podcast here
To learn more about maximizing your marketing budget, check out our blog!
If you want to get the most out of your digital marketing, you cannot ignore SEO. Click here for actionable SEO steps for your business. #SEOStrategy #LocalSEO #OrganicSEO
What was once a clear distinction between inbound and outbound marketing strategies has slowly transformed into a blurred line between the two methodologies. As an effective system that will generate leads, inbound campaigns today also have the capacity to utilize outbound strategies to disrupt the traditional pattern and grow outreach. Watch along while Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, help breakdown the needs for inbound versus outbound tactics in your marketing mix.
To learn more about Inbound Marketing, check out our blog!
Implementing a balanced combination of inbound and outbound marketing tactics in your marketing approach is vital to success.
In effect, developing a marketing strategy that can produce both immediate and long-term results are two essential components of meeting your established goals. Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss the importance of looking at the big picture and making adjustments along the way with your inbound marketing strategy. At Farotech, we will help identify your business’ end goals and course correct along the way to get there, producing the best return possible.
To learn more about Inbound Marketing, check out our blog!
Behind every effective and successful inbound marketing strategy is a plan to help your business achieve its goals.
At Farotech, we utilize a gap assessment that outlines a three year roadmap to identify gaps, opportunities, areas of growth, and more. Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, dive into the efficient system that gap assessments can build for your business. This methodology allows you to see the full picture and hone in on the marketing aspects that will provide your business with the highest return quickly.
To learn more about Inbound Marketing, check out our blog!
Building an effective inbound marketing strategy requires a functional and effective process that works in order to obtain the results you want.
Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss tying together various disconnected pieces of your process in order to create a vision, track its data, and see the marketing results that your business is looking for.
To learn more about Inbound Marketing, check out our blog!
With many different tools available to help propel your business’ inbound marketing strategy to the next level, HubSpot is one of the most effective and user-friendly platforms.
In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, have a conversation about the value HubSpot can provide to both businesses and customers alike. While there can be many misconceptions about inbound marketing and its impactfulness in the long term, HubSpot is one of the best instruments to consider.
To learn more about Inbound Marketing, check out our blog!
Are you looking for the right way to communicate with your client about the extensive process that is Search Engine Optimization?
Essentially, it is a long game that might require investment, consistency, strategy, A/B testing and more, culminating in measurable results that may not be visible until at least 90-120 days afterwards. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about this optimization process. Perhaps your business needs a paid strategy before your SEO catches up or more email marketing, but it is important to remember that Search Engine Optimization takes time before results will be visible.
To learn more about Philadelphia SEO, check out our blog!
When considering how long it might take your business to rank using Search Engine Optimization, it’s important to evaluate the kinds of keywords that you are going after and the level of domain authority that you have.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the different sizes of keywords and how that mixed with domain authority impacts Search Engine Optimization. At Farotech, we search for low and medium competition keywords to help your business develop the authority to rank for higher keywords down the line.
To learn more about Philadelphia SEO, check out our blog!
Essentially, Search Engine Optimization is one component of a larger systematic marketing strategy.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, explain some secret ingredients of a solid SEO strategy. From keyword optimization on your editorial calendar to generating backlinks, it is always important to remain consistent and resilient in your approach to gaining traction in the search engine results process.
To learn more about Philadelphia SEO, check out our blog!
Getting on the first page through effective Search Engine Optimization of Google is not an easy task. When the algorithm is constantly being updated and altered, there are no guarantees and it can be difficult to stay on top of these changes.
Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss these algorithm challenges and how to work around them. With branded and unbranded searches also playing a role in optimization, it is important to know how your keywords rank in a search engine and how individuals are finding your business, whether organically or through direct search.
To learn more about Philadelphia SEO, check out our blog!
Understanding the types of Search Engine Optimization is an important step before implementing the strategy best for your business. Ask the question: do we need to compete locally or organically?
Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, talk about how to use different types of SEO and why staying consistent is important. They go into depth about identifying what directories your business is on and how to clean up your brand in those locations to match search engine expectations. SEO also ties into domain authority to see how your business ranks on Google, taking into account the new or established nature of your website.
To learn more about Philadelphia SEO, check out our blog!
At Farotech, we will help your business look through domain authority, address any potential issues, and put together a Search Engine Optimization plan to give your website the boost it needs.
In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go through the functionality of backlinks and how they support domain authority and search engine results. Given that not all backlinks are equal, securing one from a high authority site can give yours the search rankings you want. Such a high quality backlink can change your site’s DA quickly, and while you can’t always control who links back to your site, you can control the content that you produce.
To learn more about Philadelphia SEO, check out our blog!
SEO-based lead generation is not just important for businesses — it’s critical.
With both local and organic approaches, SEO is a method and system used to achieve high search results rankings within the major search engines. In this video, Chris Carr, CEO of Farotech, and Todd Smith, VP of Partner Growth discuss this important strategy that is just what your marketing's been missing.
To learn more about Philadelphia SEO, check out our blog!
Without a doubt, the impacts of the COVID-19 pandemic have visibly affected businesses and consumers alike.
In this video, Chris Carr, Farotech CEO, and David Newman, Do It! Marketing host, highlight what viewers should take away from the outlined marketing during the pandemic strategy. They also review these pandemic impacts and what businesses can do to get the marketing help they need.
To learn more about pandemic marketing, check out our blog!
Producing marketing content is one thing, but enhancing it for consumers is another, especially during the pandemic.
Follow along as Chris Carr, Farotech CEO, and David Newman, Do It! Marketing host, talk about how to enhance your content using specific SEO keywords. To drive more traffic to your website, adding value and potentially utilizing third party experts are two great first steps.
To learn more about pandemic marketing, check out our blog!
Given the COVID-19 pandemic, businesses have been forced to adapt their strategies and priorities during this trying time.
In this video, Chris Carr, Farotech CEO, and David Newman, Do It! Marketing host, review the number one thing that companies should be doing during the pandemic.
To learn more about pandemic marketing, check out our blog!
It is essential to create content and execute a strategic marketing plan that is relevant to our pandemic "new normal" today.
Watch as Chris Carr, Farotech CEO, and David Newman, Do It! Marketing host, outline the benefits of implementing a short-term content strategy during the pandemic. This kind of flexibility allows marketers and businesses to adapt to potential changes that may come their way.
To learn more about pandemic marketing, check out our blog!
Want to build a marketing strategy with room to grow? Chris Carr, CEO of Farotech, is joined by Todd Smith, Farotech’s VP of Partner Growth, to unpack the essentials of creating a business marketing plan, where most companies fail, and what you need to do to transform your marketing results.
To check out more on business marketing plans, read the full blog on our website.
LinkedIn is a very powerful tool for business, especially in gaining new clients and updating your professional network. Chris Carr, CEO of Farotech, is joined by Farotech’s VP of Partner Growth, Todd Smith, to talk about some of the best social media tips to use on LinkedIn. They discuss the WHO, WHAT, WHY, AND HOW of LinkedIn while offering helpful tactics to boost both your personal and business profiles. Building a strong network is one step away! Why not start today?
To check out more on LinkedIn for business, read the full blog on our website.
Marketing during the current pandemic is definitely challenging, but why waste such a perfect opportunity? Farotech Marketing's CEO, Chris Carr joined David Newman on Do It! Marketing's podcast, The Speaking Show. Check out this video for helpful tips and guidance on marketing during the pandemic.
To learn more about pandemic marketing, read the full blog on our website.
Wondering how to market telemedicine to potential patients? Chris Carr, CEO of Farotech, is joined by Todd Smith, Farotech’s VP of Partner Growth, to discuss marketing online medicine. The shift to online medicine began a while ago, when records were moved to online, but now with the widespread Coronavirus, it is the future of medicine as we know it. Get prepared for another online shift with this two-part strategy proven to get results!
To check out more information on marketing telemedicine, read the full blog on our website.
Chris Carr, Farotech CEO, is joined by Lindsey Daku, Senior Account Manager, to discuss maximizing a marketing budget. The truth is that most companies do not have millions of dollars to spend on marketing, so companies like Farotech take a small budget to produce million dollar results. Listen to this podcast to learn about maximizing marketing budgets so that you can get started ASAP!
To learn more about maximizing your marketing budget, read the full blog on our website.
What if, with some strategic (but doable) adjustments to your marketing approach, you could save 62% while tripling your leads? Inbound marketing brings clients to YOU rather than you chasing them down. Watch this video to learn about the importance of inbound marketing during an interview with Chris Carr, Farotech CEO, and Lindsey Daku, Senior Account Manager.
To learn more about inbound marketing, read the full blog on our website.
Buyer Personas are VITAL to marketing, and we mean vital. They allow you to understand your target audience by doing a buyer persona deep dive. In this podcast, you will learn about the importance of buyer personas, and how to create them today to better understand your target market.
To learn more about buyer personas, read the full blog on our website.