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Doctors in North America are now prescribing something you can’t buy at a pharmacy… and it’s backed by a growing body of science.
Jennie McCaffrey is the Vice President of Health & Education at the BC Parks Foundation ( https://bcparksfoundation.ca/ ), where she leads initiatives designed to connect people to nearby nature for the benefit of both human health and the planet.
With a career spanning environmental education, behavior change, and large-scale community engagement, Jennie has worked across nonprofits, government, and industry to inspire action on biodiversity, climate, and public health. Her work has helped build movements around ambitious conservation goals like 25x25 and 30x30, while also translating those global targets into everyday human behaviors - getting people outside, active, and reconnected with nature.
Before stepping into her current role, Jennie led education and engagement efforts at the Invasive Species Council of BC, where she scaled programs dramatically during a period of rapid organizational growth. She has also spent over a decade delivering hands-on environmental education through the Habitat Conservation Trust Foundation and its WildBC program, empowering communities to better understand and protect the natural world.
Jennie holds a Master’s in Environmental Education and a Bachelor’s in Conservation Biology from University of British Columbia, and she brings both scientific grounding and deep community experience to her mission: making nature a daily, accessible part of people’s lives - and a cornerstone of healthier societies.
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