Get rid of all the guesswork in your business!

With all the data you are (or should be) collecting from your customers, you have all the information you need to be making informed decisions about your marketing plan. Don’t know how? On this episode of Front of House, host Carrie White and Datavail’s Evan Eakin tell you exactly how to use data to your advantage from collection to segmentation to implementation!

Listen and follow along with the show notes below!

Show Notes

• 4:06 - Data Science
• 4:16 - Evan Eakin, Datavail
• 6:41 - Putting the Sexy Back in Data Science
• 9:44 - Adapting Business Intelligence for Marketing
• 10:30 - Segmenting Your Customers
• 11:54 - We’ve said it before and we’ll say it again! WHERE IS YOUR CUSTOMER LIST?
• 12:26 - Step Zero
• 14:03 - Social Thumbprints
• 22:48 - Using your Customer Lists in Partnerships
• 26:27 - Easy Ways to Collect Customer Data
• 33:47 - Don’t Go It Alone

Learn more about Coterie's Hospitality Marketing Academy!