This third session in the series will focus on achieving maximum impact with your alumni and donor communications.

Alumni and donor communications comprise a distinct subset within your Marketing and Communications portfolio that has its own unique psychology and formula. How can you harness this to create the most compelling messaging—in terms of both tone and content—to drive deeper and richer engagement? How often and through what channels should you communicate? And what should you track and measure to continually assess and improve your effectiveness?

Please join Global Philanthropic Senior Consultant Chanel Hughes and Director of Advancement for the Holmesglen Foundation Vincent Ramos as we discuss successful strategies you can employ for your alumni and donors across both print and electronic media.