Jantzen Jolly-Miller is a growth coach, business consultant, and speaker who helps Christian women create real breakthroughs for their personal and professional growth. As a practical encourager and strategic partner, she champions entrepreneurs to remove barriers to their success and grow their impact, leading to improved intentionality for their health, family, business, and community.
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Show Notes:
2:20: NET (No Extra Time) time is how I take advantage of every moment of downtime for personal or professional development.
4:45 Facts tell, stories sell. I am a marketing consultant and those lessons translate into many other things I do.
6:00 If you’re not growing young as a church, you’re growing old and as dramatic as it sounds, eventually your church will die. I use my professional skills and mold it with my faith to help churches utilize social media, create content, updating their website and community outreach communities so they can connect with a broader audience.
7:30 Marketing doesn’t have to be as complicated as you think. It’s all about being authentic and showing who you really are. People remember brands that show a personality and people who show who they really are.
8:15 First, discover your target audience and get really clear on that. From there, do a checklist of every problem you solve for your target audience. What’s every win, excitement or celebration they have? Build your content out based on pain points and opportunities.
11:45 Don’t go deep on a platform unless your target audience is there. You don’t have to have a picture-perfect catalog anymore online. You should show up authentically. But you don’t have to put it all out there. You teach from your scars, you don’t teach from your wounds.
14:45 View everything as an experience. Let go of the expectation of going viral or having a certain number of followers. The point is to try something new on a free platform for yourself or your business. Unless you’re paying for advertising, you don’t have to hold yourself to some expectation. You can just not be too attached to the outcome and experiment.
22:30 I learned a lot about teamwork from high school sports. When you treat everyone with the same amount of respect, that’s where you really build loyalty and trust.
26:20 I came from a banking career and there I always felt like I had to put on a front. I knew when I went out from that I would want career built on authenticity. If you only spend time with people who are scared and small, you will become scared and small. Spending time with people who are themselves and who are slaying the dragon, too, that makes an impact on who I am. The worst case scenario is failing publicly so I know I need to be around people who say that doesn’t even matter.
32:00 Millennials care about impact and give more than a lot of other generations. It’s in-line with a lot of what churches would want. But there’s a disconnect there.
45:00 I just want to help churches see those opportunities right in front of them and really create action plans to grow and build the strategy for them.
46:15 You should be looking at your “why” often. That will help you to put your energy toward your goals. You do what you can and God will take care of the rest. Even if you fall short of your goals, just setting them ensures you’ll get further than if not.