Aditya Varanasi never dreamed of being an entrepreneur until he was faced with a choice: take a risk or sink back into Corporate America. Now, as the Founder and CEO of Awarity, Aditya is disrupting the advertising industry by making world-class marketing more affordable and sustainable for up-and-coming companies.

Highlights of the episode:

•3 filters to apply to any decision

•Lessons learned from corporate America

•The biggest marketing mistake you could make

•How to best measure a marketing campaign’s success

Aditya’s Top 3 Marketing Tips:

•Simplicity

•Highlights value to customers

•Distinctive to your brand

Additional resources:

•Awarity.com

•Free Marketing Audit for Listeners of the Show!

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•Apple Podcasts

•EricRMueller.com

•Spotify

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