Designers 🆚 Commercially driven design. It was great watching two experiences of Carrol Shellby and Frank Stephenson, how they started, some of their philosophies and seeing their approach to designing product mainly automotive. Ultimately they both ended up thinking commercially, via understanding the engineering contribution to make it better, faster and can it be done in such a way? It’s important for profit. Or you’ll end up hearing the phrase; “It’s over engineered. Let’s try this way.” So often you come across designed to fail. Why? Sell more units or servicing/aftermarket profit. The straight-lines, sharp angles and the strength for longevity, seems to be returning to brands. Look at the Tesla Pick-up Truck, it’s built to last and already the electrics motor, skateboard 🛹 chassis has far less engineering parts to make it very competitive (profitable). Is this more the future holds and is this really what design is, foreseeing a vision of what is coming down the track?

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