Episode NotesIn this conversation, we had the opportunity to interview Justin Ulrich, VP of Marketing at Evocalize, a tool that helps automate paid digital local marketing based on local data. Justin shares his marketing journey and how he transitioned to Evocalize. He also discusses successful marketing campaigns and the challenges faced by restaurants in marketing. Justin explains how Evocalize helps restaurants improve their digital marketing effectiveness and reduce time spent on managing ads. He also shares the process of getting set up with Evocalize and the ROI that clients can expect. The conversation concludes with a discussion on marketing strategies and the importance of quantity and consistency in marketing. The conversation covers the topics of creating and repurposing content, as well as future plans for Evocalize.

Takeaways:* Creating long-form video content is challenging but can be repurposed into various forms of content. * Different people consume content in different ways, so it's important to create content in various formats. * Evocalize plans to expand its marketing capabilities to serve smaller businesses and enter new industries. * Changes in lead generation regulations will require businesses to generate their own leads, creating opportunities for Evocalize.

Timestamps:00:00 Introduction and Overview02:41 What is Evocalize?04:09 Justin's Marketing Journey06:33 Transition to Evocalize09:05 Successful Marketing Campaign12:23 How Evocalize Helps Restaurants16:49 Challenges Faced by Restaurants in Marketing18:39 Improving Digital Marketing Effectiveness22:56 Process of Getting Set Up with Evocalize26:19 ROI for Evocalize Clients28:26 Marketing Strategies for Evocalize34:16 Importance of Quantity and Consistency in Marketing37:07 Promoting Content and Learning from Feedback40:15 Creating and Repurposing Content45:43 Future Plans for Evocalize