Love it or hate it writing marketing copy is necessary for all businesses. That's why I chat with Mark Lambert, a long-time copywriter, about his work with us and how he got started. We talk about the two main schools of thought in copywriting: the old school approach and the new storybrand method. We discuss how to pick a writing approach and resources to get started. We also talk about the importance of storytelling and how to improve at it.

Links

  • Matt Ronge on Twitter
  • Mark Lambert on Twitter
  • Mark's website

Resources for learning copywriting

  • Old school approach: Copywriting Secrets by Jim Edwards
  • Storybrand: Building a Storybrand by Donald Miller
  • For good writing: Elements of Style by Strunk
  • Great storytelling: MrBallen

See All 47 Episodes of "Building Astropad"

Products Discussed In This Episode

Building a StoryBrand: Clarify Your Message So Customers Will Listen
The Elements of Style Workbook: Writing Strategies with Grammar Book (Writing Workbook Featuring New Lessons on Writing with Style)
Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!