The pace of technology-driven change is far faster than that of most people or organizations. This gap equals risk, vulnerability, and eventually long-term viability. Closing the gap requires transformation, and that requires a much better understanding of ourselves. Driving transformation requires alignment and evolution, which can only be achieved by getting intimate with everyone.

In today's episode, I reveal the ideas detailed in another chapter of my book, This Is It, titled "Get Intimate With Everyone." Intimacy entails learning about people: what they need, what they want, and most importantly, where their pain points are in their life or business. I share the definition of the Design Thinking Methodology and discuss making decisions to drive successful innovation. I divulge how company transformation results from personal transformation and comprehensive alignment. I also outline how to leave your customers, business, people, and the world in a better place through alignment, transformation, and evolution.

“If you really want to know what they want, don’t ask them what they want—ask them how they feel.” - Chris Colbert

This week on Insert:Human

• The Design Thinking Methodology and utilizing tools such as empathy and experimentation to arrive at innovative solutions
• Making decisions based on what your customers really want, rather than relying on historical data or risky bets
• The measure of successful innovation and how intimacy helps to achieve it
• Transforming your company through the your personal evolution
• Realizing a longer-lasting business through the concepts of constant transformation and comprehensive alignment
• Aligning, evolving, and transforming to leave people, customers, your business, and the world in a better place.

Resources Mentioned:

• Book: This Is It by Chris Colbert
• Book: The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman
• Book: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

Insert:Human - For a Better Life & Better World

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