Book your Discovery Session today at www.designurlegacy.com/sessions, the ultimate resource to help you define, develop and execute your holistic legacy plan today. Lock in your spot at www.designurlegacy.com/consultation.-How do you compete as a family business against the Fortune 100 and 500 companies to level the playing field? The business intelligence to know who enters your location, physical or digital, within a three-mile radius 1.5 hours before and after … with three satellites can the strategy to whether your project, business or services survives or dies. Whether you like today’s level of data (AI) tracking or not, it’s a situation that requires your due diligence … especially when you would like to have an effective marketing strategy in managing costs. So how do play outside of the walled garden to grow and measure foot traffic … including if your legacy project focuses on private aviation? In this podcast episode, hostess Angelina Carleton explores geofencing with guest Barbara Wardell, who is one half of the agency Cullari & Wardell. Barbara also speaks into learning to put herself first in her goals as a female entrepreneur as well as finding people to look up to. For her legacy, she talks about how kindness can change a person as well as how the loving nature of women, in how we relate to one another in society and in business, can be a game changer. In addition to hearing why you should add ‘exclusivity’ into your ad contracts so as to protect your legacy project, Barbara also talks about giving to others so they can have a legacy other than poverty in her holistic legacy plan. Tune in to hear how geofencing can build generational wealth if you are a family business!Learn more about Barbara at https://cullarimedia.com.-Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses.Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful.-About Legacy Planning(c):There is an empty space between financial planning and estate law where a co-active coach can expand the conversations around your holistic legacy planning.Our Story:We believe the positive legacy of every human being can be realized with great coaching. Most of us are not developing the kind of legacy that allows us to be as happy and intentional as we'd like to be. We think, speak and write about developing personal life legacies so others can see a way forward with ease and possibilities. If the path to your legacy is defined and developed, you will be able to experience more freedom, fulfillment and satisfaction.Our Mission Statement:Developing a holistic legacy is not yet an endeavor to pursue for most people, even if it could be a vision ‘one day’, which sometimes makes people feel overwhelmed and with clay feet. We wake up every morning and pave a way for "new legacy conversations" so more people can take personal agency in designing their lasting legacy.Our Theme:If the bridge to a personal legacy is made clear, more people will be able to cross to the other side and design a legacy filled with meaning and their values.-If you’re not a client yet, here’s your invitation to schedule your consultation and book your first session online today. We work with self-made entrepreneurs, family office executives, NextGen family members, trustees of charitable estates and those participating in family foundations. Thank you for tuning in and joining us on this journey.#humancapital #legacycapital #emotionalcapital