Customer Experience Expert John Hanson asks a great question today, "In a job interview, how does one go about differentiating oneself to get the best chance to win that job. It’s a dream job. How do they do that without coming off as desperate?" My answer will take you to a place you didn't expect: entertainment. It's more important to be "Distinctive" than "Differentiated". I reference Scott McKain's Book "Create Distinction"