11:11 Systems Director of Cloud Market Intelligence Brian Knudtson is joined by guests Vince Wood, Lauren Malhoit, and Chris Ray for a conversation about keeping track of the assets, both physical and virtual, that IT companies rely on to conduct business. They discuss the importance of visibility for any business, how to adapt asset management for the world of SaaS, and even integrating ephemeral assets into your management system. Is asset management about counting the number of servers in a rack, or is there more to it?