Marketing strategy is a must for any business in order to make any campaign or tactic to work. But where to start? Sometimes it feels it is very complicated, tedious and we don't have the time to do it. Sometimes, we just don't know where to start.

We are interviewing Alan Edwards, Marketing Consultant (https://www.linkedin.com/in/alanedwards/), about the steps to build a marketing strategy and how to do them as a small business:

  • Orientation
  • Research
  • Segmentation
  • Targeting
  • Positioning

Hope you enjoy the discussion and contact Alan or us if you have any comments or need any help.