FASHION STORYTELLING. CREATING THE DREAM - the photographer, creative leader in luxury fashion advertising and marketing and one of Ebony's Power 100 - on staying anchored in a sense of peace, grace and gratitude. Chidi speaks about the importance for creatives to open their ears and eyes to the beauty of everyday life and everyday truth and about the power of brands as forces for the common good - CHANGING THE WORLD !

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Explore further and be inspired by some beautiful people, projects, books - as mentioned in conversation with CHIDI ACHARA

• ARTISAN - founded by Steve Cole - connecting people in the media, arts and fashion industries around UNITY: https://artisancore.org
• CREATIVE DIRECTOR - Sir John Hegarty, BBH: https://www.bartleboglehegarty.com
• PHOTOGRAPHER - Bruce Webber: iconic Calvin Klein campaign, 80s
• PHOTOGRAPHER - Collier Schorr: Simon Malls campaign 2020 http://artistcommissions.com/collierschorr/collections
• PHOTOGRAPHER - Nick Knight: Y-3 SHOW SS14, iconic Yohji Yamamoto campaign, 80s
• PHOTOGRAPHER - Jason Evans http://www.jasonevans.info
• PHOTOGRAPHER - Chidi Achara http://www.chidiachara.com/info
• DIGITAL BANKING PLATFORM - Stash