My take on subject and how I went about it in last years both at Wise as well as my personal SEO projects Programmatic SEO is trending What is it? Wait.....It's not new Core principles of scaling landing pages - kw research pattern, data, template Kw research Database: CSV, actual DB, APIs  How to build templates Doing it on different platforms https://www.wpallimport.com/ (WP all import), strapi, dev + DB Starting small get impression clicks Sitemaps, internal linking CMS vs custom code+db Scaling data and maintenance, APIs example if not static DB