In this episode, I talk about customer segmentation and how identifying the differences in what your customers and prospects prefer and how they think can play a huge role in how well your customers receive the experiences you deliver.

• No, customers are not all the same.
• Leave demographics behind, dive into the world of psychographics.
• Build segments to empower you to make the most responsible decisions for your org.
• It all starts with understanding who your customers really are.

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