Is it ok to design something that is beautiful for beauty’s sake? Is it ok to design something that is beautiful for beauty's sake? Of course you can create a something that is pretty, on-trend, gorgeous, elegant, aesthetic (…insert your preffered word here). But there should always be a reason why. And it’s your job to articulate the why.

If you want to provide substance as a designer you need to communicate the ‘why’ behind all the design choices you make. Let's get into the nuts and bolts of this topic.

For full show notes click here. For transcript click here

Much love Kris & Don xo


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