In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.

https://youtu.be/UdpOiC5Tqtw

Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.

A whopping 10% of global advertising spend is reported through Supermetrics.

• We cover the origin story and revenue growth over the last 10 years.
• How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
• We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.