What is bro-marketing?

I recently attended a Bro Marketing Overthrow workshop by Dr Michelle Mazur (author of 3 Word Rebellion - which I love too!).

And I loved it because Michelle was able to clearly articulate what I've been thinking for years.

Thanks to her extensive research, I'm now finally able to say that I dislike bro-marketing so much because it removes our agency by bypassing the decision-making process.

I know you're going to appreciate her bro-marketing definition that I share in today's episode too.

It's thanks to thought leaders like Michelle that the online business space finally has the information we need to start calling out bro-marketing.

That's why today on the show, I'm sharing what it is, how to spot it in the online space, and how you can assess your own business to ensure you’re not unknowingly using any bro marketing tactics.

If you've been wondering what this term means, this is the episode for you.

Resources and Links:
ENROL in the Freedom to Scale Mastermind: https://rachelkurzyp.com.au/FTS
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
Facebook Group: https://www.facebook.com/groups/creativefreedommethod
Episode 2
Episode 16
Maggie Patterson: @smallbusinessboss
Michelle Mazur: @drmichellemazur