Running a business through two recessions, one burst bubble, multiple business model shifts and numerous doom-and-gloom predictions, all the while keeping it profitable, has generated enough experience for Jason Fried and David Heinemeier Hanson. In this book, they do not propose any academic theories of business. All that they write is based on years of experience, and you'd be wise to take their word for it. David and Jason claim that Rework is all about "building, running, and growing (or not growing) a business"; but it's so much more.

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The 31.5 Guy