• 00:00 - Intro
  • 03:15 - Partnerships
  • 10:00 - Resentment in Partnerships
  • 18:50 - Hiring + Retaining Your Team
  • 29:00 - Cultural Fits
  • 32:15 - Investing in Your Team
  • 36:00 - “You Can’t Eat It All”
  • 40:00 - Reactive vs Proactive Price Increases
  • 41:40 - Just Do It
  • 43:00 - Why Branding Is So Important
  • 45:00 - Examples of Branding
  • 50:00 - You’re Not Alone/Recap

Quotable Moments

  • “Partnership isn’t always the literal definition – think of it as any way that you get into business with somebody where you offer them rights or grants or ownership that you can’t get out of.” – M
  • “If you’re not having uncomfortable conversations then you’re not having the right conversations.” – M
  • “Your company will benefit more from you focusing on your strengths and focusing on a different role than your partner.” – K
  • “We spend the majority of our time working. If you don’t feel a connection and purpose during the best hours of your day, then people are going to leave if they don’t feel that.” – K
  • “You can’t eat it all – you have to have the buffer for the world and you have to have the courage to raise your prices.” – M
  • “Your brand has a lot more to do with who you are and has more to do with what your unique value proposition is.” – K
  • “On partnerships, be intentional about it and make sure you have a really good operating agreement.” – K
  • “On hiring, the market has changed. You may have to change your ads, change your culture, and change the time you give to your employees.” – K
  • “With your brand, it’s what’s going to increase your prices, hire better employees, and contributes to everything.” – K

Resources

  • Read Martin’s Article “Partner or Not to Partner”
  • Read the book “Rocket Fuel”
  • Read “First, Break All of the Rules
  • Check us out on Youtube
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  • Subscribe to our weekly newsletter, The Countdown
  • Have questions? Email us!

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