- 00:00 - Intro
- 03:15 - Partnerships
- 10:00 - Resentment in Partnerships
- 18:50 - Hiring + Retaining Your Team
- 29:00 - Cultural Fits
- 32:15 - Investing in Your Team
- 36:00 - “You Can’t Eat It All”
- 40:00 - Reactive vs Proactive Price Increases
- 41:40 - Just Do It
- 43:00 - Why Branding Is So Important
- 45:00 - Examples of Branding
- 50:00 - You’re Not Alone/Recap
Quotable Moments
- “Partnership isn’t always the literal definition – think of it as any way that you get into business with somebody where you offer them rights or grants or ownership that you can’t get out of.” – M
- “If you’re not having uncomfortable conversations then you’re not having the right conversations.” – M
- “Your company will benefit more from you focusing on your strengths and focusing on a different role than your partner.” – K
- “We spend the majority of our time working. If you don’t feel a connection and purpose during the best hours of your day, then people are going to leave if they don’t feel that.” – K
- “You can’t eat it all – you have to have the buffer for the world and you have to have the courage to raise your prices.” – M
- “Your brand has a lot more to do with who you are and has more to do with what your unique value proposition is.” – K
- “On partnerships, be intentional about it and make sure you have a really good operating agreement.” – K
- “On hiring, the market has changed. You may have to change your ads, change your culture, and change the time you give to your employees.” – K
- “With your brand, it’s what’s going to increase your prices, hire better employees, and contributes to everything.” – K
Resources
- Read Martin’s Article “Partner or Not to Partner”
- Read the book “Rocket Fuel”
- Read “First, Break All of the Rules
- Check us out on Youtube
- Follow us on social media: LinkedIn, Facebook, Instagram
- Subscribe to our weekly newsletter, The Countdown
- Have questions? Email us!
More from Martin
- theprofitproblem.com
- annealbc.com
- martin@anealbc.com
- LinkedIn
- Facebook
- Instagram
More from Khalil
- benali.com
- khalil@benali.com
- LinkedIn
- Facebook
- Instagram
More from The Cashflow Contractor
- Ask Us A Question
- Sign Up For A Free Consultation
- thecashflowcontractor.com
- info@thecashflowcontractor.com
- LinkedIn
- Facebook
- Instagram