- How the biggest companies in the world make things easier. (0:47)
- How to use software to your advantage. (3:07)
- Some questions to ask yourself about your business practices. (3:42)
- Common misconceptions when customers pay invoices. (4:20)
- Positioning document. (4:59)
Quotable Moments
- “Do you confuse your prospects with the 30 or 40 options that you could provide or do you present them with your three recommended bestsellers?”
- “The law of least effort tells us that people when they're deciding between similar options are hard-wired to gravitate toward the option requiring the least effort.”
- “You are losing sales and referrals with every step you impose on prospects and customers.”
- “When dealing with competition and customers, the easy option needs to be you.”
Resources
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