- Why the word “strategy” freaks people out. (0:45)
- Define the problem. (2:25)
- Ask “what” & “why.” (3:30)
- Why qualifying matters. (4:30)
- Don’t overcomplicate it. (9:00)
Quotable Moments
- “People don’t think they have time to strategize because they make it too complicated.” – K
- “The things that are difficult in our lives, we put on the back burner because we just want to have comfort.” – K
- “Set of tactics or tasks that address a clearly defined problem.” – K
- “Strategies are complicated and elaborate because the problem is not clearly defined. When you clearly define your problem, your strategy will be clear and develop itself.” – K
- “If you can clearly define your problems, strategy will get so much easier for you. You’re not going to approach problems on a whim, but you’re actually going to have a science to what you’re doing.” – K
- “You don’t have to reinvent the wheel just to have a successful strategy.” – K
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