The Cashflow Contractor

What are Core Values? (1:19)
The Benefit of Core Values. (4:20)
How to establish Core Values. (8:27)
Refining your research. (14:17)
When you should use Core Values. (19:38)
How Core Values can influence decision making. (22:10)

Quotable Moments

“If you think of your company, your company has a brand. And your brand is really the personality of your company. Your core values are going to be the traits, the behaviors, and the characteristics of your company’s brand.” – K
“Your core values should consist of qualities, but also principles. The qualities are going to be more so characteristics, but then the principles are more so beliefs, or rules that you’re trying to follow.” –K
“If you don’t have a vision for your company, you’re not going to know where to go. You’re going to wind up somewhere that you don’t want to be and you’ll become a company that you don’t want to become.” – K
“When you hire, you should do so for values instead of skills. Values are a lot harder to teach, and I don’t recommend you trying to teach values. But skills, those you can teach people.” – K
“Core Values acts as a roadmap. It keeps you consistent and gives you some standards and behaviors to practice and live by as a company. It helps you as a manager, as an owner, and helps your team.” – K

Resources

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