- Background: Who is Chad, what’s his company, and what is he struggling with? (0:57)
- What has Chad tried in his business? (2:59)
- Does this sound familiar to you: “Too much of what I do is a one-time sale.” — Chad. (5:04)
- What was Chad’s “why” for starting the business? (6:46)
- The Ups and Downs of Rugged Roofing: An Owner’s Tale (9:01)
- Can you separate your personal and professional lives? (26:15)
- What things are causing the “spinning top” for Chad right now? (28:20)
- Who is the RIGHT target audience and why should they work with you? (35:37)
- Why you need to speak about what matters to your CUSTOMER. (41:56)
- How does Chad use the books in his business? (48:04)
- When being too nice is a problem. (51:42)
- If we had to address the one thing that’s holding Chad back the most, what would we tackle first? (55:11)
- Chad’s key takeaways from the day. (1:04:40)
- First steps: Our recommendations for Chad. (1:08:00)
Quotable Moments
- “Every company owner needs to take a salary.” — M
- “Getting an outside perspective is going to make me better. It’s going to make me a better manager.” — Chad
- “Leaders are readers.” — M
- “Perfection is your enemy. The faster you can fail at things, the better off you are. The faster you can learn from the failures, the better off you are.” — K
- “Whatever you pay attention to gets better, simply by paying attention to it.” — M
- “I’m an independent guy who has not liked working for other people, so I started my own business, but that doesn’t mean that I want to be alone while I do it.” — Chad
Resources
- Rugged Roofing website
- Where to Start with Your Marketing
More from Martin
- theprofitproblem.com
- annealbc.com
- martin@anealbc.com
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More from Khalil
- benali.com
- khalil@benali.com
- LinkedIn
- Facebook
- Instagram
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