• Background: Who is Chad, what’s his company, and what is he struggling with? (0:57)
  • What has Chad tried in his business? (2:59)
  • Does this sound familiar to you: “Too much of what I do is a one-time sale.” — Chad. (5:04)
  • What was Chad’s “why” for starting the business? (6:46)
  • The Ups and Downs of Rugged Roofing: An Owner’s Tale (9:01)
  • Can you separate your personal and professional lives? (26:15)
  • What things are causing the “spinning top” for Chad right now? (28:20)
  • Who is the RIGHT target audience and why should they work with you? (35:37)
  • Why you need to speak about what matters to your CUSTOMER. (41:56)
  • How does Chad use the books in his business? (48:04)
  • When being too nice is a problem. (51:42)
  • If we had to address the one thing that’s holding Chad back the most, what would we tackle first? (55:11)
  • Chad’s key takeaways from the day. (1:04:40)
  • First steps: Our recommendations for Chad. (1:08:00)

Quotable Moments

  • “Every company owner needs to take a salary.” — M
  • “Getting an outside perspective is going to make me better. It’s going to make me a better manager.” — Chad
  • “Leaders are readers.” — M
  • “Perfection is your enemy. The faster you can fail at things, the better off you are. The faster you can learn from the failures, the better off you are.” — K
  • “Whatever you pay attention to gets better, simply by paying attention to it.” — M
  • “I’m an independent guy who has not liked working for other people, so I started my own business, but that doesn’t mean that I want to be alone while I do it.” — Chad

Resources

  • Rugged Roofing website
  • Where to Start with Your Marketing

More from Martin

  • theprofitproblem.com
  • annealbc.com
  • martin@anealbc.com
  • LinkedIn
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More from Khalil

  • benali.com
  • khalil@benali.com
  • LinkedIn
  • Facebook
  • Instagram

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