- Always start with a vision (00:27)
- Boat and fish analogy: are you a “boat first” company, or a “fish first” company? (00:54)
- Are you a “boat first” company, or a “fish first” company?
- You have to start with your customers if you want reliable, predictable results. (2:05)
- What is a buyer persona and how do you create one? (3:06)
- Use your buyer persona to create a marketing plan. (5:18)
- Step 1: Get a list of past customers (6:20)
- Step 2: Research existing customers (6:55)
- Step 3: Answer questions to understand your buyer persona (9:10)
- Step 4: Summarize your buyer persona (9:45)
- Step 5: Think like your buyer persona (10:30)
Resources
- Boat and fish analogy LinkedIn post
- Buyer Persona Questionnaire
- Buyer Profile — for B2B companies to create an ideal company rather than an ideal customer.
- Churn Persona — the customer you don’t enjoy working with or the lead that reliably falls out of your funnel. Helps you define this persona so you recognize them sooner.
More from Khalil
- www.benali.com
- khalil@benali.com
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More from Martin
- www.annealbc.com
- martin@anealbc.com
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