• 00:00 - Intro
• 00:30 - Inflation Is Everywhere
• 02:30 - Is This Worth It?
• 03:30 - Why You Need To Track Your Data
• 07:03 - Understanding ROI &Margins
• 07:20 - Total Marketing Spend/Ad ROI spend
• 08:30 - Why Does It Matter?
• 09:23 - Marketing Is An Investment, Not An Expense
• 09:37 - Tracking, Systems & Habits
• 12:30 - Knowing Your Customer Acquisition Cost (CAC)
• 14:06 - Calculating The Lifetime Value
• 16:12 - ROI In Your Company
• 17:50 - Outro

Quotable Moments

• “You’re seeing it across the board – the cost of business is just getting way more expensive and everything is going up.” – Martin
• “If you want to calculate your ROI, it’s pretty easy to calculate numbers. However, if you really want to find attribution, you need to have good data.” – Khalil
• “If you don’t measure, then you can’t manage it.” – Martin
• “Do you want to track exactly where a lead came from? You can with good data and good attribution.” – Martin

Resources

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More from Martin

• theprofitproblem.com
• annealbc.com
• martin@anealbc.com
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More from Khalil

• benali.com
• khalil@benali.com
• LinkedIn
• Facebook
• Instagram

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