Networking can get tricky if you don’t know the difference between being a sales agent, a friend and a leader. Going directly for the sale can never bring good results so show up with some authority.

Create a little mystery to how amazing you are and let people be drawn to the idea of learning from you. There are some challenges in friendship too. When you show up at an event trying to be everyone's friend, you end up with friends and my guess is, you want sales.

You need to maintain being an expert figure along with being friendly. This way they think that you know what you are doing and they trust you with their investment. If they perceive you as their equal they won’t be comfortable investing in you. So, along with a friendly attitude, pose yourself as the expert spreading wisdom and owning your knowledge and professionalism. You need to present the things that make you unique and this is what I will be bringing to the table and my clients can back my strategies that helped them in achieving their goals.

Important Moments

00:56 Don’t Show up looking for sales, show up looking to be a leader

02:45 How do you position yourself as an expert at a networking event

03:58 Being an expert is about perception

05:08 Friends rarely buy from friends

06:08 Stop being their peer, start being their leader

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