With a radio switchover being planned, listening via tablets and smartphones is increasing and new connected cars with more entertainment services are no longer 'radios on wheels'. Against this backdrop there are still millions of people who still love their simple radio experience - turn it on and listen. This session will examine how the radio industry can ensure that digital technology means a richer radio experience and deliver what a younger generation will expect on their multiple screens while enhancing radio for those who just want to sit back and listen?

Featuring: Rory Cellan-Jones (Chair), Ford Ennals, CEO, DRUK, Mike Hill, MD, Radioplayer, Mark Friend, Controller Multiplatforms & Interactive Radio, BBC, Pete Downton, Director of Cloud Services, Imagination Technologies, Patrick Hannon, VP Corporate Development, Frontier Silicon