As the number of delivery methods, devices, channels, platforms, and content providers escalate, this session will examine how the TV landscape is changing to incorporate a new multi-media hybrid experience. Speakers will discuss the impact of fragmented consumer attention, the opportunites presented by new technology and deeper interaction, and where value is shifting as a new intertwinned and mature broadcast and internet value chain emerges.
Featuring: Rory Cellan-Jones, BBC (Chair), Ashley MacKenzie, CEO, Base79, Ilse Howling, MD, Freeview, Stella Medlicott, CMO, Red Bee Media, Patrick Walker, Director EMEA, YouTube, James Micklethwait, Online Product Director, ITV