This week on Transformative Experts we are joined by branding expert and consultant, Laura Bull, who specializes in helping clients identify their personal brands and transform those brands into robust business brands. Initially earning her corporate stripes in the music industry working with globally recognized brands like Carrie Underwood and Johnny Cash, Laura recently published “From Individual to Empire: A Guide to Building an Authentic and Powerful Brand” to help all public figures (from entrepreneurs and CEOs to creatives and politicians) understand the intricacies of “influencer branding.” Listen now as we discuss how psychology plays a role, the differences between private and public narratives, and how to embrace evolution from the onset in order to sustain a successful career.