Molly McDermott Walsh is an expert on building brands and has worked with some of the biggest and best around including brands like Pantone, Farrow & Ball and Zenith Swiss Watches. But it's not just art for her. She employs systems thinking, science and her expertise at driving change to optimize the brands and companies she works with. This week, Chris and Molly discuss how to apply some science and help others embrace the change necessary to get the most out of a brand.