“If I want to do it, it comes from me. It’s not just going to happen.” - Darryl Hurs
“Even when you become big in Canada it doesn’t translate to anywhere else.” - Darryl Hurs
Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities - profit off of their passion. Independent artists can always get smarter. At Go Produce we become SmArtists. Join our Discord to connect with like-minded people.
SmArtist Shoutout
Brad Beard - Photographer & Music Video Director
Show Notes
SmArtists, Darryl Hurs has a 25+ year history in the music business including launching and running one of Canada’s largest indie music festivals and conferences. He was recently hired as the Director of Market Development for CD Baby CA. Past positions include design and branding/marketing for Live Nation as a freelancer where his projects included a corporate rebrand and logo design, launching VIPNATION.com, work for U2, Nickelback, Madonna, Beyonce, Jay-Z, and Dave Matthews, and was a booker for one of Toronto’s top live music venues known as The Rivoli.
Key Questions I Asked
1. How would you describe your experience with the various partnerships you’ve had over the years?
2. Who were some of the first people on your team? What did you offer them?
3. Expand on Indie Week in November, 101 Music Conference in April, Screen x Screen in February, and Music Pro Summit in September.
4. What were some major obstacles that you’ve overcome with your diverse experience?
Hot Topics
1. What upcoming artists are guilty of and how to fix it.
2. Framework for upcoming artists to follow.
3. The Best Theory.
4. Overcoming self-sabotage for upcoming artists.
5. 18 Month Release Plan.
6. Sneaky promotional tricks.
My Favourite Quote
“If you overdeliver then they will come back and continue the relationship.” - Darryl Hurs
I’m not sure how many times I’ve heard how important it is to provide value to others. Give more than you receive. It’s not like this is a hidden secret that only successful people have access to. There are obviously people out here that take advantage of those who give more than they receive. By giving you will learn how to deal with these people. What is your experience with this? Let me know here!
SmArtist Homework1. Like us on Instagram
2. Join the free Facebook SmArtist Group
3. Join our Discord
4. Subscribe to our YouTube Channel
5. Send Big Lou an email (louis@goproduce.ca) with a screenshot of you following each of the socials, a song you want to promote, a bio that is a sentence or two long, and how we can support you.
If you do all four of the steps then Big Lou will share a personalized story on the Go Produce Instagram including the information that you shared. You also gain access to more resources and more opportunities for support. It’s smart. You’re smart.
Indie Week
CD Baby
Support the show (https://www.patreon.com/goproduce)